Meet Your Goals for Major Gift Fundraising and Planned Giving Fundraising
How do you spend your time with the major gift and planned giving prospects in your portfolio? Are you following major gift fundraising best practices?
According to our recent study of gift officers from around the country, 55 percent say they don’t spend enough time on solicitation. They also told us that only about half of their assigned prospects receive visits each year. Simply put, gift officers are struggling to engage enough qualified prospects with a propensity to give. This results in major gift fundraising and planned giving fundraising objectives not being met.
Discover an advanced solution that combines predictive modeling, integrated multichannel marketing, and sales automation to maximize gift officer productivity and results: Major and Planned Giving from RNL.
Talk to our major and planned giving consultants to learn how you can book more big gifts now
Two solutions for major gift fundraising and planned giving fundraising
Pipeline Building
Nothing bogs down your major gift fundraising and planned giving strategy like having to spend so much time qualifying prospects and not enough engaging the right donors. Pipeline Building identifies and connects you with the best major gift and planned giving prospects, providing a deep pool of top-rated major and planned giving donors who have the wealth and affinity that produce more major gifts. Our credibility is derived from our planned giving consultants that have years of experience in meeting major gift fundraising objectives.
Targeted Coverage
Have a gift officer leave? Need to get a new gift officer off to a fast start? Targeted Coverage ensures you don’t miss a step by providing 100% coverage of assigned major gift and planned giving prospects, plus new prospect qualification to help new gift officers hit the ground running. Following major gift fundraising best practices has allowed us to ensure that our clients’ efforts are successful
Why choose Major and Planned Giving from RNL?
We heard from hundreds of giving professionals that major barriers to gift officer success are holding them back, at a time when fundraising goals are just getting higher.
With a coordinated approach, our major gift fundraising and planned giving consultants believe these barriers can be overcome to supercharge your programs. Using industry-leading donor conversation tactics, here’s what RNL has accomplished for partners over just the past two years, returning donor qualification grades with full contact reports to propel the gift conversation.
36,570
Conversations
52.7%
Contact Rate Higher Education
13.4%
Higher Education Grade 1 or 2* Identification Rate
Exceeds 10,000%
Partner ROI
*Grade 1 and Grade 2 donors indicated an estate has been made and ready to be documented, or wish to meet immediately with a gift officer immediately to discuss a gift.
Results and comments from our clients
Client results: Read how campuses are dramatically increasing their pools of qualified major and planned giving donors
See results from public and private campuses that are increasing their numbers of qualified leads for major and planned giving. Learn more »
ROI of $650,000 against a $50,000 investment
Here is how one client working with RNL saw major results through a two-phased approach with RNL.
“RNL’s philosophy is to make giving easy to talk about. It’s not a technical conversation, it's from the heart. That’s what we talk about with donors—the philosophies of RNL and Loma Linda match.”
Talk to our major and planned giving strategists to learn how you can book more big gifts now
Free white papers on major gift fundraising and planned giving
Advancement Leaders Speak: Major and Planned Giving Productivity
This extensive study of gift officers identifies their top concerns and challenges, including how they spend their time, qualify prospects, and how to increase success for gift officers today.
Making Major and Planned Giving More Productive
Read this 8-page white paper to learn how you can ramp up productivity and connect with more qualified donors.