Read the latest research on how prospective undergraduates search for colleges
and plan to finance their educations
High school students face a number of barriers during their college search process. The vast majority have anxieties and worries about finding the right school, paying for college, and making the experience successful. How can you ease their concerns and excite them about enrolling at your institution?
The latest research from RNL and our partners Ardeo, Halda, and ZeeMee offer strategic insights into the experiences, expectations, and challenges of prospective students during the college planning process that can help guide your enrollment strategies. These publications are free—simply click on each to download them.
High School Student College Planning Report
(co-sponsored by Halda)
Learn how students search for colleges in this survey of more than 2,200 high school students. You will learn when they start to research colleges, what information they value most, whether their view college as worth the investment, and many more key insights. Read now.
High School Students’ Perceptions of College Financing (co-sponsored by Ardeo and Halda)
This survey of nearly 2,200 11th- and 12th-grade students captures their experiences, attitudes, and concerns regarding paying for college. You will see what they said about how difficult it will be to pay for college, the resources they use to learn about aid and scholarships, whether students plan to take out loans, roadblocks to FAFSA completion, and more. Read now.
Enrollment and the Emotional Well-Being of Prospective Students (co-sponsored by ZeeMee)
This study of more than 8,600 12th grade students offers eye-opening insights into the emotional impact of the college search process. Find out what their greatest anxieties and worries are about preparing to attend college and what you can do to maximize their excitement about this life-altering change. Read now.
Talk with our enrollment experts
Let’s talk about how you can find the optimal strategies for digital marketing, inquiry management, financial aid awarding, optimizing yield, and other key actions.