Join us for the 2025 RNL National Conference
Atlanta, Georgia | July 22-24, 2025
RNLNC Registration
| Registrations | By May 30 | By June 30 | After June 30 |
| 1 to 5 people | $795 | $895 | $995 |
| 6 or more | $695 | $795 | $995 |
Registration fees are per person. Save when six or more people from your institution attend.
With the rapid changes moving through higher education right now, it’s more important than ever to know the right strategies, make the right decisions, and use the right solutions to meet your goals for marketing, recruitment, and student success. You need to alter the landscape so that your institution not only finds the best path forward but rises above the challenges holding institutions down.
The 2025 RNL National Conference will help you navigate those challenges and achieve your goals, now and in the years to come. You will explore the innovations and solutions that will help you do more with less, uncover your greatest opportunities for success, and interact with higher ed professionals and experts who will share their strategies for success.
Location, Accommodations, and Travel
All RNLNC sessions will take place at the:
Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303
Special conference rate: $249
Must be booked by June 30, 2025
Save on RNLNC travel
Delta Air Lines is pleased to offer special discounts for RNLNC attendees. Please click here to book your flight.
KEYNOTE SESSION: The Future of Higher Education in America
Dr. Miguel Cardona, 12th U.S. Secretary of Education
With the Department of Education in jeopardy and higher education experiencing historic challenges on many fronts, how will this impact campuses, administrators, faculty, and especially students and families? In this riveting talk, the 12th U.S. Secretary of Education Dr. Miguel Cardona will discuss the impact of the elimination of the DOE and passionately call on leaders and educators to take action to safeguard the future of higher education. He emphasizes that a unified, equitable system is essential to ensuring every student—regardless of their zip code—has access to a quality college education. This thought-provoking discussion challenges us all to advocate for federal, state, and local policies that uphold educational excellence and fairness, reinforcing that the success of our nation begins in the classroom.
Dr. Cardona is an American leader and educator. Throughout his 27-year career in education, he has focused on improving educational access and equity, from his classroom of students as a fourth-grade teacher to the nation’s 65 million students as our Secretary of Education. As a first-generation college student who celebrates bilingualism and biculturalism as a superpower, Dr. Cardona’s story also embodies the American dream and the power of public education.
Who should attend?
Executive Cabinet
- Presidents, provosts, and chancellors
- Chief academic officers
- Chief financial officers
- Chief technology officers
Growth and Innovation
- Chief AI officers
- Chief growth officers
Enrollment
- Chief enrollment officers
- Directors of admission and financial aid
- Deans
- Campus marketing professionals
- Director of student success/retention
Hear attendees say why they love attending the RNL National Conference
Choose from more than 120 sessions across multiple conference tracks
Undergraduate Enrollment
- Topics include: Campus marketing, channel optimization, student recruitment, and yield strategies.
Graduate and Online Enrollment
- Topics include: Digital marketing, program optimization and positioning, and recruitment.
Financial Aid
- Topics include: Awarding strategy, communicating cost to students and families, personalizing awarding communications.
Student Success
- Topics include: Predictive modeling, financial aid strategy, and student success assessment and strategies.
Strategic Planning
- Topics include: Institutional sustainability and diversification of revenue streams.
AI and Innovations
- Topics include: Using AI for instant analytics and reporting, student and parent engagement, content creation, and more.
Schedule At-A-Glance
All times below are Central Time (CT). Please note that this schedule is subject to change. If you have any questions, please contact us.
Monday, July 21
10:00 AM – 5:00 PM
Pre-Conference Workshops:
5:00 – 7:00 PM
RNLNC Registration Check-In
Tuesday, July 22
9:00 AM – 5:30 PM
Registration Check-In/Exhibits Open
11:00 AM – 12:15 PM
Welcome and Opening Keynote Session: “The Future of Higher Education,” Dr. Miguel Cardona, 12th U.S. Secretary of Education
12:15 – 1:30 PM
Lunch Social in the Exhibit Area
1:45 – 2:45 PM
Breakout Sessions (Choose from 13 sessions)
3:15 – 4:15 PM
Breakout Sessions (Choose from 13 sessions)
4:30 – 5:30 PM
Happy Hour Welcome Reception
5:30 PM
Free Evening to Explore Atlanta
Wednesday, July 23
7:00 – 8:00 AM
Breakfast
7:00 AM – 4:30 PM
Registration Check-In/Exhibits Open
8:15 – 9:15 AM
Breakout Sessions (Choose from 13 sessions)
9:45 – 10:45 AM
Breakout Sessions (Choose from 13 sessions)
11:15 AM – 12:15 PM
Keynote Session
12:15 – 1:45 PM
Hosted Lunch
2:00 – 3:00 PM
Breakout Sessions (Choose from 13 sessions)
3:30 – 4:30 PM
Breakout Sessions (Choose from 13 sessions)
4:30 PM –
Free Evening to Enjoy Atlanta
Thursday, July 24
7:00 – 8:00 AM
Breakfast
7:00 – 3:00 PM
Registration Check-In/Exhibits Open
8:15 – 9:15 AM
Breakout Sessions (Choose from 13 sessions)
9:45 – 10:45 AM
Panel Session
11:15 AM – 12:15 PM
Breakout Sessions (Choose from 13 sessions)
12:15 – 1:45 PM
Lunch on Own
1:45 – 2:45 PM
Breakout Sessions (Choose from 13 sessions)
3:00 – 4:00 PM
Breakout Sessions (Choose from 13 sessions)
4:00 PM
Conference Adjournment
Become a National Conference Sponsor
RNL event sponsors will have unparalleled access and increased brand visibility to a highly targeted audience of higher education leaders and innovators. Attendees come to RNL events looking for solutions to their biggest enrollment marketing, student success, and fundraising challenges.
Previous RNL National Conference Sponsors
