Strengthen engagement with undergraduate, graduate, and online students by understanding their experiences and expectations
Enrollment health in today’s higher education market increasingly depends on connecting with students at all levels and modalities: traditional undergraduates, graduate students, and the growing number of online learners at the undergraduate and graduate level. The best way to build strong connections with those students is to understand their experiences, expectations, challenges, and goals as they search for schools and programs of study.
These three research reports from RNL present the most up-to-date research on undergraduate, graduate, and online students. RNL and our partners have surveyed thousands of students to help you strengthen engagement with them at every stage of the enrollment process. These publications are free—simply click on each to download them.
High School Student College Planning Report
(co-sponsored by Halda)
Learn how students search for colleges in this survey of more than 2,200 high school students. You will learn when they start to research colleges, what information they value most, whether their view college as worth the investment, and many more key insights. Read now.
- Also check out High School Students’ Perceptions of College Financing
Online Student Recruitment Report
Explore 10 critical questions and answers to build student-centered online programs that align with student expectations. This extensive study looks at how students are using AI to search for online programs, how they want courses configured, what drives their enrollment decisions, and other key areas that illustrate the online program search process. Read more.
- Also check out Generations of Learners showing how expectations change among Gen X, Millennials, and Gen Z.
Graduate Student Recruitment Report
Discover more than 25 findings about prospective graduate students, with insights culled from a survey of 1,500 prospective graduate students. Find out how they search for programs, how quickly they expect responses, preferences for program structure, and more. Read now.
- Stay tuned for our next Graduate Student Recruitment Report in spring 2025.
Talk with our enrollment experts
Let’s talk about how you can find the optimal strategies for digital marketing, inquiry management, financial aid awarding, optimizing yield, and other key actions.