Strategic Enrollment Planning: A Dynamic Collaboration

The Definitive Book on Strategic Enrollment Planning

Now in an extensively revised third edition

Strategic Enrollment Planning: A Dynamic Collaboration is the landmark book on the topic. This third edition has been updated to address the technological, demographic, and educational changes that have impacted colleges and universities.

Campuses with strategic plans are better prepared to face adversity, maintain success, and achieve their desired state. However, what many institutions see as “strategic” plans are often little more than wishful thinking or futile exercises that fail to achieve lasting, significant results.

This book presents a detailed examination of true strategic enrollment planning. Through our contributing authors’ campus and consulting experience, the book sheds light on this complex yet vital process that, when conducted correctly, transforms institutions from their current state to what they wish to become, while examining key topics such as:

• What institutions need to know about the strategic enrollment planning process before they begin
• Creating a culture of strategic enrollment planning to ensure buy-in and success
• Strategies for setting key performance indicators, collecting data, and conducting a situation analysis
• Strategy identification and development
• Establishing enrollment goals and identifying the return on investment
• Pricing, financial aid, and affordability
• Strategies for marketing and recruitment for traditional undergraduates, graduate students, and adult and online learners
• Student retention and completion
• Making planning a living process that evolves with the institution

The contributors offer their strategies through the lens of years of experience as campus enrollment managers and consultants who have been through the strategic enrollment planning process numerous times.

NOTE ON THE E-BOOK

The e-book version is an EPUB file and will require a compatible app or device to read:

• iOS devices: Add the EPUB file to iBooks.
• Kindle devices or app: Follow the instructions on Amazon’s Send to Kindle page.
• Windows/Android: You will need an EPUB app to read the file. See the Microsoft and Google stores for a variety of free and paid reader apps.

Questions?

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