With an ever-changing donor landscape and a goal line that seems to keep moving, many RNL partners are adjusting their annual and leadership fundraising strategy in hopes of meeting donors where they are- they’re going digital. RNL ScaleFunder partners at Radford University have worked for the last several years to build a crowdfunding platform that is inspiring, touches all areas of campus, and tells a compelling story in hopes of reaching more alumni and donors in meaningful ways. Supported by their strong internal strategy and guidance from their RNL ScaleFunder Client Solutions Consultant Janice Ridolfi, the Radford University annual giving team has significantly grown engagement across campus through their Inspire platform since signing on in 2020.
The team sat down with us earlier this summer to share their take on why they believe their efforts have been so successful and to talk about the ways they use crowdfunding as a vehicle to forge meaningful connections with donors and raise $240,000 in 2024.
Read this case study to learn more about how Radford:
- Used crowdfunding as a donor recruitment and retention tool
- Built a culture of giving through storytelling
- Found the right platform and strategy to make their crowdfunding a big success
“The investment that we make in the RNL ScaleFunder platform comes back in new donors, reactivated donors, donors who convert, increased donors, and more. Donor acquisition is expensive, but this platform gives younger generations the options and impact they seek.”
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