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What are the most effective college student recruitment practices used by enrollment managers?
In today’s competitive higher education market, colleges and universities must adopt innovative marketing and recruitment strategies to attract students. The 2025 Marketing and Recruitment Practices for Undergraduate Students Report reveals the most effective strategies and tactics used by enrollment professionals at four-year and two-year institutions.
This report contains dozens of findings from a survey of marketing and recruitment leaders at 114 colleges and universities, providing valuable benchmarks for four-year public, four-year private, and two-year public institutions. Download this 40-page report to see which strategies and tactics they use the most and which ones they find most effective, including:
- The top 10 most effective outreach strategies and tactics.
- Advertising and digital marketing strategies.
- Artificial intelligence adoption, strategies, and effectiveness.
- Management practices for marketing and recruitment.
- Digital advertising channels used by institutions.
- Strategies for name purchases and engaging non-responders.
- Use and effectiveness of admissions events.
- Recruitment strategies for underrepresented students.
You will also see practical implications for these findings and how you can use them in your efforts.
Complete the form above to receive your free copy.
