Advancement Leaders Speak 2024


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Advancement Leaders Speak 2024

Learn 6 findings on priorities, personnel, and practices identified by advancement leaders

How can we best engage constituents in this challenging environment where national participation in traditional giving continues to decline and the expectations of donors continue to evolve? Advancement Leaders Speak 2024 provides valuable insights and helps address these and other critical questions.

To help better understand the challenges, strategies, and trends, RNL polled dozens of fundraising leaders —chief advancement officers, annual giving officers, major/planned giving officers, and others. Read this survey to explore six key areas related to donor engagement, technology, staffing, and more:

  1. There is a disconnect between the top priorities of practitioners and those of executive leaders.
  2. Pipeline is the buzzword and matters a lot, but many professionals aren’t tracking (or tracking well) the critical metrics to help measure progress, develop strategies, and deploy resources.
  3. Most shops continue to operate without a fully staffed team and a steady talent environment.
  4. AI is on the minds of many but in the hands of few.
  5. Most advancement offices are effective at managing existing long-standing donor relationships, but struggle with impact messaging to a broader audience.
  6. Advancement professionals cannot deny the growing population of recent graduates and the younger generations.

Finding highlight: Staffing turnover

Advancement Leaders Speak 2024: 75% of advancement leaders report significant or some turnover.

Read all the findings by completing the form above to download your free copy now.