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2025 RNL National Alumni Survey


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RNL 2025 National Alumni Survey: Insights from more than 50,000 alumni on giving preferences and connection

Read the National Alumni Survey to learn fundraising insights from a study of 50,000 alumni

Why do alumni give back to their alma maters? What increases their likelihood of future engagement? How does philanthropy differ among Gen Z, Millennials, Gen X, and older generations?

Dive into these and many more insights in the 2025 RNL National Alumni Survey, a research study based on survey data from more than 50,000 alumni. Read this report to learn more about:

  • The types of organizations or causes that alumni currently support through volunteering.
  • Frequency of philanthropic activity and what would make alumni more likely to engage with their alma maters in the future.
  • How giving and alumni participation vary dramatically by generation, with the oldest generation of alumni contributing two-thirds of alumni dollars.
  • The impact of student loan debt on charitable giving.

You will also find insights from Howard Heevner, a leader in the fundraising space for more than two decades, and Sarah Kleeberger, a fundraising strategist who has supported hundreds of institutions and organizations across the country.

2025 RNL National Alumni Survey: Image showing the impact of student loan debt on charitable giving.

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