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What works—or doesn’t work—with online program marketing and recruitment today?
As online program marketing becomes increasingly essential to overall enrollment health, online program marketing and recruitment leaders need to know which strategies will best help them meet their enrollment goals. Which strategies are the most effective? Which strategies have the greatest ROI? And what new approaches can help engage and enroll more prospective students.
The 2024 Online Program Marketing and Recruitment Practices Report contains a wealth of findings from a survey of more than 200 enrollment professionals. Download this report to explore marketing and recruitment practices organized around a set of institutional imperatives that are essential for online growth:
- Incorporating AI into key processes to improve service and efficiency
- Aligning marketing practices with student search patterns
- Ensuring recruitment and communication strategies match student preferences
- Measuring results and return on investment
Download this report to explore more than 30 findings
The comprehensive study contains more than 30 findings as well as insights from RNL’s online enrollment experts, related findings from RNL’s 2024 study of online student preferences, and notable differences by institution type. Here’s just one of the many findings you’ll learn.
Complete the form on this page to download your free copy now.