Build a better pool of more qualified major and
planned giving prospects ready to give now
Nothing bogs down major gift productivity like having to spend so much time qualifying prospects and not enough building solid relationships with the right donors. Yet gift officers tell us that only a third of donors are truly qualified on average. That means officers have to meet with too many unqualified donors for planned giving and major gifts fundraising.
RNL’s Major and Planned Giving solutions solve this challenge by identifying and connecting you with the best prospects, providing a deep pool of top-rated major and planned giving donors who have the wealth and affinity that produce more major gifts. RNL Major Giving Pipeline Builder and RNL Planned Giving Pipeline Builder use advanced analytics, predictive modeling, multichannel donor warming, and personalized one-on-one engagement to produce more highly qualified donor pools.
Talk to our major and planned giving strategists to learn how you can book more big gifts now
How RNL’s Major and Planned Giving solutions transform your results
Intelligent analytics
qualify prospects more accurately by wealth and affinity.
1-on-1 conversations
engage donors and secure meetings for gift officers.
Insightful handoff
gives gift officers the information they need to close.
Donor warming
through multiple channels increases contact rates and interest.
Automatic scheduling
gets meetings with qualified donors on a gift officer’s calendar.
Ongoing training
maintains gift officer productivity and success.
Free white papers on major gifts and planned gifts
Advancement Leaders Speak: Major and Planned Giving Productivity
This extensive study of gift officers identifies their top concerns and challenges, including how they spend their time, qualify prospects, and how to increase success for gift officers today. Download now »
Making Major and Planned Giving More Productive
Read this 8-page white paper to learn how you can ramp up productivity and connect with more qualified donors. Download now »
Talk to our major and planned giving strategists to learn how you can book more big gifts now
Additional solutions for major and planned giving
Targeted Coverage
Have a gift officer leave? Need to get a new gift officer off to a fast start? Make sure you have 100% coverage of assigned major gift and planned giving prospects, plus new prospect qualification to help new gift officers hit the ground running.