Alumni-driven engagement
powered by marketing automation
Revolutionize your relationships by engaging individuals—on their terms—to develop lifelong donors who give back to the causes they are passionate about at your institution.
RNL Personal Journey represents the future of higher education fundraising with donor-driven, interactive engagement that is more relevant, more timely, and more effective for today’s donors.
Advanced analytics, powerful marketing automation, and personalized insights combine to create a unique, customized experience for each donor through engagement scoring and dynamic triggers, while connecting each stage of the journey to a specific outcome.
- Discover your alumni preferences and propensity to give through interactive content and prospect-driven activity
- Connect to your donor’s individual passions with communications triggered by their actions and personalized to their interests
- Strengthen your fundraising strategy with real-time insights powered by RNL Smart View data and prospect-provided updates
RNL Personal Journey provides individual constituent insight and personalization through each step of a donor-centric, modern, multichannel experience. You create a relationship that harnesses a donor’s passion to give and delivers a personalized experience that fits them perfectly.
Speak with our fundraising experts about RNL Personal Journey and how you
can make a major leap in intelligent, multichannel donor engagement.
RNL Personal Journey products
Currently Available
- RNL Millennial Journey: Targets younger donors to start a lifelong philanthropic relationship
- RNL Leadership Journey: Amplifies donor pipeline through a prospect-directed, leadership-level donor identification solution.
Coming soon:
- RNL Donor Retention Journey
- RNL Parent Journey
- RNL Academic Unit Journey
- RNL Leadership Giving Journey
6 ways we deliver donor-driven engagement that gets results
Behavioral Engagement Scoring
Alumni activity and data are automatically tabulated and adjusted in real-time.
RNL Smart Data
Intelligent appends and prospect-provided engagement data informs campaigns in real time.
RNL Smart Testing
Our dynamic testing engine determines the best possible outreach based on your constituents’ engagement levels.
Automated Campaign Triggers & Interactive Content Streams
Two-way communication streams tap into each alumni’s interests, preferences and philanthropic passion.
Integrated Channel Outreach
Our proprietary system targets your alumni where they engage with strong, personalized messaging.
RNL Smart View
Modern dashboards offer enhanced visibility into your campaigns so you can see exactly what’s happening and learn from the results.
Speak with our fundraising experts about RNL Personal Journey and how you
can make a major leap in intelligent, multichannel donor engagement.
More solutions for annual giving
RNL Intelligent Phonathon
Align the phone channel with today’s donor behavior with RNL’s modern approach to phonathon.
RNL Digital Dialogue
Amplify digital giving programs, year-end campaigns, events and more with a smarter approach to digital advertising.
Direct Response
Increase donor engagement with top-quality direct mail and email solutions that complement your campaigns.