Choose From Two Concurrent Tracks Covering
Traditional Enrollment or Online and Graduate Enrollment
The RNL 2023 Regional Enrollment Workshop Series will feature day-long programs led by RNL enrollment experts and thought leaders. They will share how institutions have achieved lasting success by addressing key issues in enrollment. The workshop will feature two concurrent tracks:
- Traditional undergraduate enrollment
- Online and graduate enrollment
During this one-day workshop, you will explore recent research, best practices, and trends that will help you optimize your enrollment strategies and improve your enrollment results.
Who should attend?
- President or Chancellor
- Chief Enrollment Officer/Vice President for Enrollment
- Campus Leaders for Academic, Online, and Graduate Programs
- Provost or Chief Academic Officer
- Chief Financial Officer/Vice President for Business and Finance
- Chief Marketing Officer
Registration Fees
$199/per person
Register for the track you plan to attend (choose one):
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
Sheraton Columbus Hotel at Capitol Square
75 East State Street
Columbus, Ohio 43215
RNL rate: $159/night. Cut-off date: October 10 but may sell out sooner.
Workshop Tracks and Agenda
The workshop features two concurrent tracks. Please choose your primary track when registering, even if you plan to attend sessions from both tracks.
Note: This agenda is subject to change.
Traditional Enrollment Track
9:00 – 10:00 a.m. ET
Check-In and Networking Breakfast
10:00 – 11:00 a.m. ET
Important Shifting Trends for the Traditional Student Population
Presenter:
Doug Swartz, Vice President and Consultant
In this session, we will share national and regional benchmarking data, current admission and retention metrics, key findings on market expectations, and discuss the escalating costs of recruiting and retaining the traditional student population.
11:00 – 11:15 a.m. ET
Break
11:15 a.m. – 12:15 p.m. ET
The Growing Importance of Student Success
Presenter:
Beth Clarke, Vice President, Enrollment Management
Most institutions need to have a renewed focus on student success as more students (and their parents) are asking the question: Will I graduate and ultimately, find a job in my field? We will discuss this growing focus on retention, persistence, and student success and what that means to your institution.
12:15 – 1:30 p.m. ET
Networking Lunch
1:30 – 2:30 p.m. ET
What Keeps You up at Night? A Discussion of Recruitment and Retention
Presenter:
Doug Swartz, Vice President and Consultant
In this interactive session, participants will nominate the issues/challenges that they are currently facing. The group will vote on the top issues, and then the group will share best practices via group discussion.
2:30 – 3:00 p.m. ET
The Foundational Framework for Growth—Traditional Population
Presenter:
Beth Clarke, Vice President, Enrollment Management
This final session will focus on the three critical factors for growth: a strong plan, an aligned budget, and predictive analytics. We will discuss practical tools and insight into creating action and business plans to back up your strategic enrollment plan for your traditional population.
3:00 p.m. ET
Adjournment
Online and Graduate Track
9:00 – 10:00 a.m. ET
Check-In and Networking Breakfast
10:00 – 11:00 a.m. ET
Know Your Market: How National and Regional Trends Impact Your Success
Presenters: Charles Ramos, Vice President, Graduate and Online Enrollment; Scott Jeffe, Vice President, Graduate and Online Research
Where are the growth opportunities in higher education? How can institutions diversify offerings with the greatest impact on enrollment? These issues will be explored as we discuss the implications of national and regional data.
11:00 – 11:15 a.m. ET
Break
11:15 a.m. – 12:15 p.m. ET
Understand Your Audience: 12 “Must Dos” To Be Competitive
Presenters: Scott Jeffe, Vice President, Graduate and Online Research; Bob Stewart, Vice President, Graduate and Online Solutions
Programs that align with the expectations of today’s students are most likely to “win” the student in today’s increasingly competitive environment. What are those expectations? We will discuss the types of programs they demand and the types of contact they expect.
12:15 – 1:30 p.m. ET
Networking Lunch
1:30 – 2:30 p.m. ET
Meet Your Market: Best Practices in Lead Gen and Conversion Strategies
Presenters: Bob Stewart, Vice President, Graduate and Online Solutions; Aaron Mahl, Senior Vice President, Graduate and Online Partnerships
Enrollment success requires the application of the latest tactics and technology in both lead gen and conversion. What are those best practices, and how should student search and decision-making practices impact your strategies?
2:30 – 3:00 p.m. ET
Next Steps: Applying Learnings For Success
Presenters: Aaron Mahl, Charles Ramos, Bob Stewart, and Scott Jeffe
How will you leverage all you learned today? What is that one thing you will apply first? What unanswered questions do you still have? In this closing session, all of RNL’s graduate and online experts will address the questions submitted when you regisered and participate in a discussion designed to get you ready to advance your success.
3:00 p.m. ET
Adjournment
Registration Fees
$199/per person
Register for the track you plan to attend (choose one):
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
Sheraton Columbus Hotel at Capitol Square
75 East State Street
Columbus, Ohio 43215
RNL rate: $159/night. Cut-off date: October 10 but may sell out sooner.