Empower Your Campus to Meet Your Enrollment Goals
Stronger enrollment funnels, higher conversion on lead generation, more impactful engagement, communicating with different sub-populations of students, higher yield rates, efficient cost-effective recruitment strategies, harnessing new/current technology, generating net tuition revenue, balancing budgets, the student on-boarding process, and hiring/developing staff.
All of these are objectives placed on current institutions and driven by enrollment offices. How can you possibly manage all of these goals in an increasing difficult higher education environment?
Find out at this interactive RNL Enrollment Workshop. Join us for the day as we share current benchmarking data and strategies that will empower and arm your campus with the tools needed to recruit, enroll, and retain your 2025 (and beyond) cohort of students. Campus colleagues will walk away with immediate, actionable strategies that can be taken back to campus to help meet current enrollment goals. The engaging sessions will promote sharing of best practices, innovation brainstorming, and valuable networking.
Registration Fees
$199/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
Le Méridien Tampa, The Courthouse
601 North Florida Avenue
Tampa, FL 33602
RNL rate: $299/night, plus $25 destination fee. Cut-off date: February 19 but may sell out sooner.
Explore strategies and solutions that can work for all institutions
The workshop sessions will cover key challenges and wining strategies that can work for four-year private, four-year public, and two-year institutions. It’s an excellent environment for a team to attend to learn together and stimulate conversations that can lead to positive changes at campus.
What will you learn?
- The most innovative strategies for undergraduate, graduate, and online enrollment
- How to strengthen engagement and recruitment with prospective students at every enrollment stage
- Strategies and approaches to maximize student retention and completion
- Strategic planning practices that will help you reach immediate goals as well as strengthen long-term sustainability
- How to measure your success
Who should attend?
- Chief Enrollment Officer/Vice President for Enrollment
- Campus Leaders for Academic, Online, and Graduate Programs
- Provost or Chief Academic Officer
- Chief Financial Officer/Vice President for Business and Finance
- Chief Marketing Officer
- Dean/Director of Admission
- Dean/Director of Marketing
Workshop Agenda
Note: This agenda is subject to change
8:00 – 9:00 a.m.
Check-In and Networking Breakfast
9:00 – 10:00 a.m. Workshop Welcome and Opening Session
- The Current vs Future State of Higher Education and What That Means for Institutions: Revealing of the 10 Most Innovative and Actionable Enrollment Strategies for 2025
Where is enrollment headed? What can we do to meet our goals in an increasingly challenging environment? How can advances in AI, automation, and technology help us achieve our immediate and long-term goals? We will start our day by diving into research, innovations, and strategies that all enrollment leaders need to know to achieve their goals in today’s higher education market.
10:15 a.m. – 11:15 a.m.
Recruitment & Engaging Students: The On-Going Cycle and Approach
How can you increase engagement with prospective students? Maximize conversion at each enrollment stage? Optimize yield? We will discuss successful strategies for strengthening your search campaigns, including incorporating AI and analytics as well as using your CRM to make your campaigns more targeted to students.
11:15 a.m. – 12:15 p.m.
Retention and Student Success Strategies
As the demographic cliff tightens the pool of available students, maximizing student retention is more critical than ever to enrollment and revenue health. Learn which strategies and approached can make a huge impact on student success and completion at your institution.
12:15 – 1:30 p.m.
Hosted Lunch and Presentation
1:30 – 3:30 p.m.
Strategic Planning Impact Focus
Meeting your goals for the immediate term as well as strengthening the long-term sustainability of your institution requires data-driven strategic planning that will focus your resources on the most effective initiatives. We will share our secrets on what works—and doesn’t work—for strategic planning.
2:30 – 3:30 p.m.
What Winning Looks Like in Higher Education in 2025
The ultimate goal of this workshop is to help your institution succeed. But how should you measure success? Our last breakout session will look at how you can “win” in today’s environment and what metrics will measure success.
3:30 p.m.
Closing Remarks and Next Steps
3:45 p.m.
Workshop Adjourned
Registration Fees
$199/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
Le Méridien Tampa, The Courthouse
601 North Florida Avenue
Tampa, FL 33602
RNL rate: $299/night, plus $25 destination fee. Cut-off date: February 19 but may sell out sooner.
Presenters
Beth Clarke, Vice President, RNL
Beth Clarke offers nearly 20 years of experience in enrollment management and fundraising. As vice president, Beth partners with colleges and universities as a trusted advisor to identify enrollment challenges and find solutions to achieve net revenue and enrollment goals. Before coming to RNL, she served as vice president of enrollment at Millsaps College (MS), where she led the financial aid and admission teams to achieve an unprecedented increase in new student enrollment during her first recruitment cycle.
Kathleen Howley, Vice President, RNL
Kathleen Howley offers more than a dozen years of experience in higher education. As vice president, she provides strategic leadership for RNL partners by supporting their efforts to maximize revenue streams, with a particular focus on digital engagement and omnichannel communication strategies. Previously, Kathleen served as an annual giving leader at Loyola University Chicago and worked in prospect management, alumni engagement, and annual giving roles at the University of Central Florida.