Empower Your Campus to Meet Your Enrollment Goals
Stronger enrollment funnels, higher conversion on lead generation, more impactful engagement, communicating with different sub-populations of students, higher yield rates, efficient cost-effective recruitment strategies, harnessing new/current technology, generating net tuition revenue, balancing budgets, the student on-boarding process, and hiring/developing staff.
All of these are objectives placed on current institutions and driven by enrollment offices. How can you possibly manage all of these goals in an increasing difficult higher education environment?
Find out at this interactive RNL Enrollment Workshop. Join us for the day as we share current benchmarking data and strategies that will empower and arm your campus with the tools needed to recruit, enroll, and retain your 2025 (and beyond) cohort of students. Campus colleagues will walk away with immediate, actionable strategies that can be taken back to campus to help meet current enrollment goals. The engaging sessions will promote sharing of best practices, innovation brainstorming, and valuable networking.
This RNL workshop is co-sponsored by Allied Pixel and Halda.
Registration Fees
$199/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
The Notary Hotel
21 North Juniper Street
Philadelphia, PA 19107
RNL rate: $209/night. Cut-off date: February 18 but may sell out sooner.
Explore strategies and solutions that can work for all institutions
The workshop sessions will cover key challenges and wining strategies that can work for four-year private, four-year public, and two-year institutions. It’s an excellent environment for a team to attend to learn together and stimulate conversations that can lead to positive changes at campus.
What will you learn?
- The most innovative strategies for undergraduate, graduate, and online enrollment
- How to strengthen engagement and recruitment with prospective students at every enrollment stage
- Strategies and approaches to maximize student retention and completion
- Strategic planning practices that will help you reach immediate goals as well as strengthen long-term sustainability
- How to measure your success
Who should attend?
- Chief Enrollment Officer/Vice President for Enrollment
- Campus Leaders for Academic, Online, and Graduate Programs
- Provost or Chief Academic Officer
- Chief Financial Officer/Vice President for Business and Finance
- Chief Marketing Officer
- Dean/Director of Admission
- Dean/Director of Marketing
Workshop Agenda
Note: This agenda is subject to change
8:00 – 9:00 a.m.
Check-In and Networking Breakfast
9:00 – 10:00 a.m. Workshop Welcome and Opening Session
The Current vs Future State of Higher Education and What That Means for Institutions: Revealing of the 10 Most Innovative and Actionable Enrollment Strategies for 2025
Where is enrollment headed? What can we do to meet our goals in an increasingly challenging environment? How can advances in AI, automation, and technology help us achieve our immediate and long-term goals? We will start our day by diving into research, innovations, and strategies that all enrollment leaders need to know to achieve their goals in today’s higher education market.
10:15 a.m. – 11:15 a.m.
The Power of Personalization: Leveraging Video and Omnichannel Strategies to Engage Today’s Students
In an era where students and families consume information across multiple platforms, colleges must embrace innovative, personalized approaches to stand out. This session will explore how institutions can integrate video and omnichannel communication to create authentic, high-impact engagement that drives enrollment success.
11:15 a.m. – 12:15 p.m.
Beyond the First Click: How Engagement Fuels Enrollment
In an age of instant gratification and digital overload, engaging students beyond their first interaction is more critical than ever. Traditional recruitment methods, focused on one-off touchpoints like applications or brochures, are no longer enough to stand out in today’s competitive higher ed landscape. Students expect more—they want personalized, meaningful connections that help them feel confident in choosing an institution. Hear how institutions are increasing their conversions and personalizing the student experience using AI-powered web forms to effortlessly transform interest into enrollments.
12:15 – 1:30 p.m.
Hosted Lunch and Presentation
1:30 – 2:30 p.m.
Expanding the Enrollment Funnel: Unlocking Growth in Graduate, Online, and Adult Learner Markets
With shifting demographics and declining traditional undergraduate enrollment, institutions must expand their reach to sustain growth. This session will focus on effective strategies for attracting and retaining graduate, online, and adult learners—emphasizing market trends, program positioning, and student support that drive long-term success.
2:30 – 3:30 p.m.
What Winning Looks Like in Higher Education in 2025
The ultimate goal of this workshop is to help your institution succeed. But how should you measure success? Our last breakout session will look at how you can “win” in today’s environment and what metrics will measure success.
3:30-3:45 p.m.
Closing Remarks and Next Steps
4:00-5:00 p.m.
Networking Social with CampusESP
Join us for a relaxed and engaging networking social with our friends at CampusESP. Just a short 5-minute walk from The Notary Hotel, this informal gathering at their office is the perfect way to wrap up the day—connect with fellow attendees, exchange ideas, and unwind before heading home. We look forward to seeing you there!
We will escort workshop attendees west on Filbert St. to 15th st., where we’ll turn left and arrive at our location, the Graham Building.
Registration Fees
$199/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
The Notary Hotel
21 North Juniper Street
Philadelphia, PA 19107
RNL rate: $209/night. Cut-off date: February 18 but may sell out sooner.
Presenters
Mark Hanrahan, Vice President, RNL
With over two decades of extensive experience in enrollment management, marketing, business development, and strategic planning, Mark Hanrahan offers deep-rooted expertise and analytical acumen in enrollment management and revenue generation. He has worked with a variety of institutions to address enrollment and student success challenges. Before joining RNL, Mark excelled as the dean of admissions at Franciscan University of Steubenville, where his dynamic leadership facilitated the largest class in the university’s 75-year history.
Michael Cronin, Vice President, RNL
Michael Cronin has 25 years of experience in undergraduate and graduate enrollment management, working with national colleges and universities as a trusted advisor to identify and leverage a comprehensive suite of services, technologies, and data to ensure institutions engage students, achieve their enrollment goals, and remain successful. He previously served in graduate enrollment positions at the Wharton School of Business at the University of Pennsylvania and at Temple University, and also was a senior director for sales and outreach at The College Board.