Empower Your Campus to Meet Your Enrollment Goals
Stronger enrollment funnels, higher conversion on lead generation, more impactful engagement, communicating with different sub-populations of students, higher yield rates, efficient cost-effective recruitment strategies, harnessing new/current technology, generating net tuition revenue, balancing budgets, the student on-boarding process, and hiring/developing staff.
All of these are objectives placed on current institutions and driven by enrollment offices. How can you possibly manage all of these goals in an increasing difficult higher education environment?
Find out at this interactive RNL Enrollment Workshop. Join us for the day as we share current benchmarking data and strategies that will empower and arm your campus with the tools needed to recruit, enroll, and retain your 2025 (and beyond) cohort of students. Campus colleagues will walk away with immediate, actionable strategies that can be taken back to campus to help meet current enrollment goals. The unique and intentional breakout sessions will promote best practice sharing, innovation brainstorming, and valuable networking for both the four-year and two-year sectors.
Registration Fees
$199/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
The Notary Hotel
21 North Juniper Street
Philadelphia, PA 19107
RNL rate: $209/night. Cut-off date: February 10 but may sell out sooner.
Breakout sessions tailored to four-year and two-year institutions
The workshop will have four breakout sessions, with presented with a version for four-year institutions and a version for two-year institutions. You will be able to learn these new strategies and approaches in a context that’s aligned with your institution.
What will you learn?
- The most innovative strategies for undergraduate, graduate, and online enrollment
- How to strengthen engagement and recruitment with prospective students at every enrollment stage
- Strategies and approaches to maximize student retention and completion
- Strategic planning practices that will help you reach immediate goals as well as strengthen long-term sustainability
- How to measure your success
Who should attend?
- Chief Enrollment Officer/Vice President for Enrollment
- Campus Leaders for Academic, Online, and Graduate Programs
- Provost or Chief Academic Officer
- Chief Financial Officer/Vice President for Business and Finance
- Chief Marketing Officer
- Dean/Director of Admission
- Dean/Director of Marketing
Workshop Agenda
Note: This agenda is subject to change
8:00 – 9:00 a.m.
Check-In and Networking Breakfast
9:00 – 10:00 a.m. Workshop Welcome and Opening Session
- The Current vs Future State of Higher Education and What That Means for Institutions: Revealing of the 10 Most Innovative and Actionable Enrollment Strategies for 2025
Where is enrollment headed? What can we do to meet our goals in an increasingly challenging environment? How can advances in AI, automation, and technology help us achieve our immediate and long-term goals? We will start our day by diving into research, innovations, and strategies that all enrollment leaders need to know to achieve their goals in today’s higher education market.
10:15 a.m. – 12:15 p.m.
Breakout Sessions
(each breakout will have a version for four-year and two-year institutions)
- Breakout 1: Recruitment & Engaging Students; The On-Going Cycle and Approach
How can you increase engagement with prospective students? Maximize conversion at each enrollment stage? Optimize yield? We will discuss successful strategies for strengthening your search campaigns, including incorporating AI and analytics as well as using your CRM to make your campaigns more targeted to students. - Breakout 2: Retention and Student Success Strategies
As the demographic cliff tightens the pool of available students, maximizing student retention is more critical than ever to enrollment and revenue health. Learn which strategies and approached can make a huge impact on student success and completion at your institution.
12:15 – 1:30 p.m.
Networking Lunch
1:30 – 3:30 p.m.
Breakout Sessions
(each breakout will have a version for four-year and two-year institutions)
- Breakout 3: Strategic Planning Impact Focus
Meeting your goals for the immediate term as well as strengthening the long-term sustainability of your institution requires data-driven strategic planning that will focus your resources on the most effective initiatives. We will share our secrets on what works—and doesn’t work—for strategic planning. - Breakout 4: What Winning Looks Like in Higher Education in 2025
The ultimate goal of this workshop is to help your institution succeed. But how should you measure success? Our last breakout session will look at how you can “win” in today’s environment and what metrics will measure success.
3:30 p.m.
Closing Remarks and Next Steps
3:45 p.m.
Workshop Adjourned
Registration Fees
$199/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Location Details
The Notary Hotel
21 North Juniper Street
Philadelphia, PA 19107
RNL rate: $209/night. Cut-off date: February 10 but may sell out sooner.
Presenters
Mark Hanrahan, Vice President, RNL
With over two decades of extensive experience in enrollment management, marketing, business development, and strategic planning, Mark Hanrahan offers deep-rooted expertise and analytical acumen in enrollment management and revenue generation. He has worked with a variety of institutions to address enrollment and student success challenges. Before joining RNL, Mark excelled as the dean of admissions at Franciscan University of Steubenville, where his dynamic leadership facilitated the largest class in the university’s 75-year history.
Michael Cronin, Vice President, RNL
Michael Cronin has 25 years of experience in undergraduate and graduate enrollment management, working with national colleges and universities as a trusted advisor to identify and leverage a comprehensive suite of services, technologies, and data to ensure institutions engage students, achieve their enrollment goals, and remain successful. He previously served in graduate enrollment positions at the Wharton School of Business at the University of Pennsylvania and at Temple University, and also was a senior director for sales and outreach at The College Board.