2024 RNL Enrollment Workshop (Charlotte, NC)

Explore the Latest Trends, Technology, and Tactics in Enrollment

Presenters

Keyana Scales, EdD, Senior Vice President, RNL
With over 20 years of professional experience in the areas of admissions, recruitment, scholarship and financial aid leveraging, and student success program design and implementation, Dr. Keyana Scales brings extensive subject matter expertise related to strategic planning, master planning and overall student success. Keyana has held positions at a variety of universities including large publics, Research 1, public land-grant, HBCUs, and private faith-based institutions.

Adam Connolly, Senior Vice President, RNL
Adam Connolly has more than 15 years of experience in higher education and offers extensive expertise in building enrollment pipeline, financial aid leveraging, and enrollment and retention best practices. Before coming to RNL, he served as vice president of enrollment management and marketing at Coker University (SC), where he led an enrollment team that helped the university achieve record enrollment numbers three different times during his tenure.

April Bush, PhD, Vice President, RNL
Dr. April Bush offers more than 15 years of on campus experience in higher education. Her areas of expertise include undergraduate admissions, scholarship and financial aid leveraging, recruitment event planning, staff training, and strategic planning for marketing and communication flows. She previously served as director of admissions at Converse College (SC), where she was responsible for new student recruitment and marketing efforts.

Workshop Agenda

Note: This agenda is subject to change

9:00 – 10:00 a.m.
Check-In and Networking Breakfast

10:00 – 11:00 a.m.
The 2024 Enrollment Landscape: Trends, Tech, and Tactics

Presenter:
Keyana Scales, Senior Vice President, RNL

Where is enrollment headed? What can we do to meet our goals in an increasingly challenging environment? How can advances in AI, automation, and technology help us achieve our immediate and long-term goals? We will start our day by diving into research, innovations, and strategies that all enrollment leaders need to know, as well as participate in an interactive activity that will help you examine your current campus challenges and positioning.

11:00 – 11:15 a.m.
Break

11:15 a.m. – 12:30 p.m.
How to Create a Sustainable, Student-Centric Enrollment Model

Presenter:
Adam Connolly, Senior Vice President, RNL

This session enables you to bring your greatest challenges to the group. Participants will nominate the issues/challenges that they are currently facing. The group will then vote on the top issues and share best practices via group discussion on those issues. RNL experts will add their insights on creating a successful foundation for strategic enrollment planning and the elements needed to build a sustainable model to support both recruitment and retention. The session will provide a checklist that can help you assess your campus positioning.

12:30 – 1:30 p.m.
Networking Lunch

1:30 – 2:30 p.m.
Maximizing Scaling and Efficiency on Your Campus

Presenter:
April Bush, Vice President, RNL

Building on insights and activities from the previous session, attendees will now look at their internal systems and processes to see opportunities to optimize the progression of students. This conversation will look at everything from processes and pricing to AI and CRMs, all to maximize efficiency from technology, budgeting operations, and key stakeholders across campus.

2:30 – 3:00 p.m.
Transforming Insights Into Success: What to Do When You Return to Campus

Presenters:
Keyana Scales, Adam Connolly, April Bush

How will you leverage all you learned today? What is the one thing you will apply first? What unanswered questions do you still have? In this closing session, RNL’s experts will address the questions or concerns that still may exist while also plotting out your next steps and solutions.

3:00 – 3:45 p.m.
Financial Aid: Here Now and Then (optional session)

Join us for this optional session to answer your questions regarding leveraging your financial aid dollars, navigating challenges, and supporting students and families through what is often a daunting FAFSA process. Explore whether you’re effectively utilizing all available tools and resources to equip students and families with the information they need for successfully navigating the financial aid process.

3:45 p.m.
Adjournment