Join us for an expanded Strategic Enrollment Planning Executive Forum that explores enrollment and revenue from a campus leadership perspective
For more than 20 years, the RNL Strategic Enrollment Planning Executive Forum has helped enrollment leaders explore and start the creation of a strategic, data-informed plan that will meet their enrollment goals and achieve long-term institutional sustainability. This year, we are excited to expand the Forum to explore a complete revenue solution that impacts enrollment and advancement.
Join us in Savannah, Georgia, for this interactive in-person forum for campus leaders. This Forum introduces breakout sessions by institution type that will cover key topics in enrollment and revenue diversification. You’ll have the chance to learn directly from experienced strategic enrollment, revenue planning, and advancement experts as you dive into discussions about fiscal, academic, and resource challenges that institutions face today. Together, we’ll craft plans that pave the way for your institution’s growth and longevity.
Who should attend?
- President or Chancellor
- Chief Enrollment Officer/Vice President for Enrollment
- Provost or Chief Academic Officer
- Chief Fiscal Officer
- Chief Advancement Officer/Vice President for Advancement
For maximum benefit, bring your entire cabinet or executive leadership team to evaluate high-impact strategies that cross divisional lines.
Forum Registration Fees
1-2 registrants – $695/per person
3+ registrants – $595/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Forum Location
JW Marriott Savannah Plant Riverside District
400 West River Street
Savannah, GA 31401
RNL group rate available: $269/night available until November 24 but may sell out sooner.
Although the November 24 cut-off date has passed, contact Jennifer.Ward@RuffaloNL.com for assistance with booking the $269 group rate at JW Marriott (limited rooms remaining; based on availability).
Forum Agenda
Wednesday, December 6, 2023
7:00 – 8:00 a.m. ET
Forum Check-In and Breakfast
8:00 – 8:30 a.m. ET
Welcome and Introductions
8:30 – 10:00 a.m. ET
The Strategic Enrollment Planning Imperative: Higher Education Past and Present
10:15 a.m. – 12:00 p.m. ET
Preparing for the Process of Planning: Campus Readiness
- Overview of strategic enrollment planning
- The leadership core (president, chief enrollment officer, chief academic officer, chief financial officer, chief development officer) and building a framing and funding strategy at the outset
- Creating the organizational structures
- Defining scope and populations
12:00 – 1:45 p.m. ET
Hosted Lunch With Presentation: Observations and Lessons From Campus
- Stuart Jones, Vice President for Advancement and Enrollment Management, Southern Utah University
1:45 – 2:45 p.m. ET
Establishing KPIs, Data Collection, and the Situation Analysis
- Research, data compilation, and dashboards
- Identifying key performance indicators (KPIs)
- Elements of a comprehensive situation analysis
2:45 – 3:30 p.m. ET
Introduction to Strategy Ideation, Development, and the Action Planning Tool
3:30 – 5:00 p.m. ET
Individual Exploration Session (Time with Your Team)
Dive deep into the questions and insights from day one as you meet individually with your team. This self-directed time allows you to reflect, share perspectives, and collaboratively process the challenges and opportunities that have emerged. RNL Forum Faculty will be available to join your team discussion throughout this session.
5:00 – 6:00 p.m. ET
Welcome Reception
6:00 p.m. ET
Free evening to enjoy Savannah
Forum Registration Fees
1-2 registrants – $695/per person
3+ registrants – $595/per person
Bring a team to spark discussion and create momentum for implementing new strategies.
Thursday, December 7, 2023
7:00 – 8:00 a.m. ET
Breakfast
8:00 – 9:00 a.m. ET
Best Practices Breakout #1
- Four-year public: Advancement and venture philanthropy
- Four-year private: Financial aid and scholarships
- Two-year public: Academic program planning
9:10 – 10:10 a.m. ET
Best Practices Breakout #2
- Four-year public: Marketing and recruitment
- Four-year private: Student success
- Two-year public: Financial aid and scholarships
10:20 – 11:20 a.m. ET
Best Practices Breakout #3
- Four-year public: Academic program planning
- Four-year private: Marketing and recruitment
- Two-year public: Advancement and venture philanthropy
11:30 a.m. – 1:00 p.m. ET
Networking Lunch
1:00 – 2:00 p.m. ET
Best Practices Breakout #4
- Four-year public: Financial aid and scholarships
- Four-year private: Academic program planning
- Two-year public: Student success
2:10 – 3:10 p.m. ET
Best Practices Breakout #5
- Four-year public: Student success
- Four-year private: Advancement and venture philanthropy
- Two-year public: Marketing and recruitment
3:15 – 4:00 p.m. ET
Pulling It All Together—The Plan Itself and Transitioning from SEP to SEM
- Strategy prioritization
- Tips for developing your plan
- Managing execution
- Transitioning from SEP to SEM
- Evaluating and modifying the plan
4:00 – 4:30 p.m. ET
Final QA & Wrap Up
4:30 p.m. ET
Adjournment
All forum agenda session topics, dates, and times are subject to change.
RNL Presenters
Lew Sanborne, PhD
Senior Vice President
Wes Butterfield, PhD
Chief of Consulting Services
Eric Groves, PhD
Senior Vice President, Campus Partnerships
Greta Daniels
Executive Vice President
Private: Todd Abbott
Senior Vice President
Jessica Ickes
Vice President, Market and Research Services
Campus Presenter
Stuart Jones
Vice President for Advancement and Enrollment Management
Southern Utah University
Stuart Jones oversees the fundraising, marketing, and enrollment efforts of the university. He has also held vice president positions at Sonoma State University and Dominican University of California. Stuart teaches and speaks on leadership and coaching strategies. He holds a BS degree in political science from Southern Utah University, a Master of Business Administration from Utah State University, a Master of Public Administration, and a Juris Doctorate from the University of Utah.
Receive a free copy of our Strategic Enrollment Planning book
All attendees of the Forum will receive a free copy of the new third edition of Strategic Enrollment Planning: A Dynamic Collaboration.
This edition has been extensively updated to reflect changes in the higher education landscape such as the rapid growth of online education, changing demographics, technological shifts, and other factors that impact strategic enrollment planning.
