fundraising

RNL ScaleFunder Crowdfunding Groups: Gear Up for a Successful Fiscal Year

Janice RidolfiClient Solutions ConsultantSeptember 16, 2024

Ah, the start of a new year. In our world, that could be a fiscal year or calendar year, but they both have that “first day of school” feeling. The start of a new year is the perfect time to plan and ramp up your fundraising efforts. RNL ScaleFunder’s Crowdfunding Groups offer a powerful solution for organizations looking to streamline and enhance their campaigns. With the recent start of the fiscal year for most of our RNL Crowdfunding partners, many are setting ambitious goals and gearing up for their next crowdfunding cycles. The RNL ScaleFunder team wants to help you make the most of this fresh start by highlighting some of the awesome effects of leveraging the Group feature.

1. Centralized and customized campaigns

The RNL ScaleFunder Group feature allows you to create a dedicated sub-page for each unique project or cause. This means that departments, units, or athletic teams can have their own customized space within your larger fundraising platform. Each sub-page can be personalized with its own banner image, logo, and detailed FAQ section, making it easy to tailor the experience to your audience.

Awesome example: The University of Mary Washington’s Young Alumni Challenge

University of Mary Washington Young Alumni Challenge

2. Enhanced visibility and organization

By grouping related projects under a single umbrella, you streamline and organize fundraising efforts. Each sub-page benefits from the overall visibility of the main platform while maintaining a distinct identity. This organization not only enhances the user experience but also increases the likelihood of attracting and retaining donors who are passionate about specific causes, departments, or events.

Awesome example: The University of Idaho College of Agricultural and Life Sciences

University of Idaho College of Agricultural and Life Sciences crowdfunding campaign

3. Flexibility for various campaigns

From one-time events to ongoing fundraising needs, ScaleFunder Groups offer unmatched flexibility. Whether you’re hosting a special day, planning an annual event, or running a year-round campaign, each project can be independently managed and promoted within its own sub-page. This flexibility ensures that every initiative gets the focused attention it deserves, without overwhelming potential supporters with unrelated content.

Awesome example: USC’s Help the Carolina Band get to the Macy’s Thanksgiving Day Parade

University of South Carolina crowdfunding campaign for the university band

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4. Simplified management and reporting

Managing multiple campaigns can be daunting, but the ScaleFunder Group functionality simplifies this process. Administrators can easily track the progress of each sub-page, analyze donor engagement, and monitor fundraising goals from a centralized report. This approach not only saves time but also provides valuable insights into campaign performance and donor behavior.

5. Building a stronger community

Crowdfunding Groups foster a sense of community and collaboration. By allowing various departments, units, or teams to showcase their individual projects, organizations can strengthen internal connections and build a more engaged supporter base. Each Group’s success contributes to the overall mission, creating a collective impact that resonates with donors and participants alike.

See how the RNL ScaleFunder team can make your crowdfunding campaigns a big success

As you gear up for your next crowdfunding cycles, ScaleFunder’s Crowdfunding Groups offer a strategic advantage. By leveraging these customizable and flexible sub-pages, you can enhance your fundraising strategy, engage your supporters more effectively, and set the stage for a successful year ahead.

Curious to see how RNL ScaleFunder can supercharge your fundraising efforts? Click here to connect with one of our fundraising experts.


About the Author

Janice provides strategic support for RNL digital giving partners, maximizing their success with crowdfunding, giving days, and our digital giving solutions. She provides support on the RNL Digital Giving powered by ScaleFunder platform as well...

Read more about Janice's experience and expertise

Reach Janice by e-mail at Janice.Ridolfi@RuffaloNlL.com.


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