fundraising
New study highlights advancement leader priorities, budget shifts
Ruffalo Noel Levitz recently commissioned a major research project to better understand advancement leader priorities, challenges, and strategies. Through 40 in-depth interviews with higher education leaders across the country, we uncovered what chief advancement officersare really thinking about the future.
The interviewees were chief advancement officers and leaders with a 360 degree view of their organizations, including budgets, performance metrics, and where the resources are going. More than just a survey, these interviews got to the heart of the top priorities. We listened to the leaders talk and captured a wealth of powerful quotes and insights.
What’s keeping advancement leaders up at night?
Some key insights include:
- 90 percent of advancement leaders say booking big dollars is their number-one priority and the metric they are judged on.
- Leaders are shifting resources to direct solicitation in major, planned and annual giving. Productivity and efficiency are a big focus.
- New digital channels like crowdfunding, giving days, and targeted digital advertising are getting greater funding over the next few years.
Get the full report
- 5 key insights into today’s challenges
- Top advancement leader priorities and where they plan to spend their time and budget in the next few years
- Actionable takeaways for increasing productivity and thriving in the current higher education fundraising landscape
Download Advancement Leaders Speak to see the full results.