fundraising
Friday Update: Opportunities and fundraising myths
The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.
This week we have some links to posts by a few provocative contributors who ask questions about our assumptions and challenge us to take advantage of fundraising opportunities before it’s too late.
From around the web:
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3 Donor Myths Broken
andrewolsen.net (Mar 2 2017) Andrew Olsen takes a look at three successful major and mid-level donor direct mail campaigns and busts some myths. |
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Should Major Gift Prospects Receive Annual Appeals?
Annual Giving Network (Feb 25 2017) If you’ve worked in annual giving for long, chances are that you’ve received a request from a major gift officer to have a prospect excluded from receiving annual fund appeals. What should you do? |
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Joe Saxton: Get After Those Baby Boomers While You Still Can
Third Sector (Feb 23 2017) Charities have been aware for some years of the potential of baby boomers as donors and volunteers. But are we maximizing our reach and relationships with them? Time is short. |
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Is The Agitator Merely…Agitating?
The Agitator (Feb 22 2017) The Agitator says: No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. |
Spotlight: Online opportunities for donor engagement
Digital engagement is the next great opportunity for fundraising. Digital can boost everything from donor participation and retention to donor acquisition and major giving. But what works best for engaging donors online?
We have a new white paper that dives into these online strategies, Amplify Your Fundraising: How Modern Digital Tactics Can Boost Campaign Results. Read how to re-engage donors who leave your giving page without donating, target donors online, and even send fundraising messages to donors in a specific area or an event.
Download the paper, or please drop us a line to find out how we can get some of these tactics moving at your organization.