fundraising
Friday Update: To the fundraising future
The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.
This week we have some features about our fundraising future, from harnessing marketing automation, to predicting what’s next for annual giving.
From around the web:
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Marketing Automation: It’s Not Going Away
NonProfit PRO Last week, this piece on marketing automation ran in the Huffington Post pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations… |
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Email Marketing: Busting Myths, Offering Insights
NonProfit PRO Are you confused between “opinions” and “facts” when it comes to email marketing? Here’s a list of 104 answers for you… |
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4 Schools That Create BuzzFeed-Inspired Content for Alumni and Students
EverTrue BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of the spectrum—and has done a great job of drawing in a younger audience because of it. Here are 4 schools that have harnessed this tactic. |
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7 Predictions for 2017
Annual Giving Network Dan Allenby offers predictions for annual giving professions in the coming year. |
Spotlight: VSE survey records $41 billion in higher education support
- Giving of $41 billion sets another record (before inflation), and the majority of giving was to current operations over endowments.
- Gifts recorded by individuals seem to have declined following several big years of increases. However, when you consider significant growth in family foundations, closely held organizations and donor-advised fund gifts, gifts primarily directed by individuals could be growing.
- Alumni participation continues to decline, and the top 1% of institutions continue to raise a very large portion of the total funds.
Read the VSE Press Release here and stay tuned for our analysis of this year’s results. Mark your calendar for 2:00 p.m. on March 1 when Ann Kaplan, VSE director, will join us for a live webinar to discuss the results and what they mean for fundraisers.