fundraising
Friday Fundraising Update – Race Against Time – 11-13-15
The Friday Fundraising Update collects fundraising industry 
insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz.
It is all about timing, so we hope we caught you at a good moment this Friday. Today, we delve into matters of deadlines, countdowns, and year-end strategies to ensure that your fundraising efforts stand the test of time!
Only a Matter of Time (Until December!)
Does your fundraising team have a strategy for a successful calendar year end? Make sure you keep these 5 key action items in mind now through December, as listed by Clairification.
Tick Tock…The Countdown is On
To inspire your donors to give today, NextAfter indicates that embedded countdown clocks in your e-communication make all the difference. In fact, they noted up to a 51% increase in response rate!
Now is the Time
In this video by AskThankReportRepeat, we are reminded how valuable an emotion-filled Thank You is to our donors. Thanking our donors right now will ensure that they are more responsive to our final asks of the calendar year.
Make a difference in a minute
The MinuteFund portal at UMass Amherst, powered by the ScaleFunder platform, emphasizes quick, easy giving along with a great selection of projects for donors to support. The portal also brings up a powerful historic reference–the Massachusetts minutemen, an elite force who assembled quickly to defend the colony. From “Hack UMass” to scholarships to fund theatre work in England, the portal showcases the great things that students and faculty are doing at this historic institution. Donors are definitely assembling quickly to make gifts. Check it out and drop us a line if you’re ready to engage 21st century donors . . . this minute.