Here are some great resources on digital fundraising strategy and engaging your supporters where they spend their time—online.
From around the web:
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| NonProfit PRO (Aug 8 2017) |
We’ve had this conversation before. The nonprofit sector is changing, and it’s more important than ever to understand how it’s changing and why it’s changing. We’re adopting a more digital mindset when it comes to our “business” strategies—it’s how we acquire donors, build relationships with them and get them to donate to our organizations…
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| NonProfit PRO (Aug 7 2017) |
Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members…
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| npengage.com (Aug 4 2017) |
Tagged: average online donation online average gift size online donation statistics Online Fundraising online fundraising trends online giving online giving trends I have a confession to make. I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric…
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| NonProfit PRO (Aug 2 2017) |
America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers…
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Spotlight: Digital Engagement Webinar
Soon, Millennials and younger donors will make up over 2/3 of most fundraising databases. We’ve recently completed a survey over over 250 fundraisers to find out about how you are using—or struggling to use—new technologies like crowdfunding, giving days and targeted digital advertising to engage these younger donors. Register today for our free webinar where we will release the results of this new survey and discus ways you can take your digital giving program to the next level.