2010 E-Recruiting Practices Report

This report documents the upward trend in “secret shopping” among today’s prospective student Web users, along with the latest changes in electronic communications technologies used by college and university admissions offices.

The report is based on a survey of college and university enrollment and admissions officers across the U.S. in March 2010. For context, trend data from similar polls conducted in 2008 and 2006 are also included in this study, along with findings from the 2010 E-Expectations study, Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students.