Michelle Peterson helps fuel success for our donor engagement partner clients, using data-driven strategy to maximize results and boost ROI. This strategy crosses numerous outreach efforts, on-site and off-site engagement centers, along with omnichannel marketing outreach, crowdfunding, giving days, and boosting the major/planned giving pipeline.
Previous Experience
Michelle began her career at RNL as a program center manager and senior manager for donor outreach services. She then helped lead Columbia University’s giving day, and moved on to become director of annual giving at Ball State University Foundation. She has also served as director of annual giving and alumni relations at Midway University. She returned to RNL in 2022 as a client success director. Michelle has helped improve donor engagement at dozens of institutions and organizations in her extensive career.
Education
Michelle holds a bachelor’s degree in History and Public Relations from Morehead State University
Connect with Michelle on LinkedIn
Quotes from Michelle
“As someone who had to overcome the challenge of funding my college experience by myself, I personally understand the value of scholarships and grants that our donors make possible. No student should be denied a quality college experience because they can’t afford it, and it’s inspiring to see the generosity of donors – and the work we do to make it happen, impact the lives of students directly.”
“Everything we do in personalized donor outreach requires quality data. Invest in your data, and the systems to keep it clean, timely and relevant. It will make a massive difference in your donor engagement success.”