Kelsey Freidel Nelson brings more than 13 years of enrollment and fundraising experience to RNL. As associate vice president, campus engagement, Kelsey is the key point of contact between campus leadership and RNL service units to maintain a constant grasp on all account details. She identifies areas of opportunity throughout the student lifecycle, bringing together subject matter experts from across the enterprise to support the success of institutions. She has collaborated with public and private institutions across the U.S. on graduate and online program development, undergraduate student search, digital lead generation, and student success.
Before coming to RNL, Kelsey served as executive director of marketing and communications at Mount Marty University, where she helped oversee a 56 percent increase in applications and an enrollment increase of 11 percent. Prior to that role, she served as director of annual giving and alumni relations at the University of Sioux Falls and regional director of admissions at the University of South Dakota.
Education
Kelsey holds a master’s degree in educational administration from the University of South Dakota, where she also received her bachelor’s degree. She is currently completing her PhD in counseling and psychology in education at the University of South Dakota.