Anuja Siraj is a strategic visionary and hands-on digital strategist with over 15 years of experience leading and transforming digital marketing vision and strategy, driving new customer acquisition, and generating revenue growth. She joined RNL in 2021, bringing her extensive experience across higher education, business, and technology. As associate vice president of digital strategy, Anuja leads RNL’s highly skilled Digital Strategy team and partners with RNL’s clients to maximize their enrollment growth, solve their biggest challenges by leveraging market insights and data to shape sustainable institutional strategies and practices.
A seasoned digital strategist with a strong business acumen, Anuja has extensive experience across both public and private educational sectors. She is adept at applying her digital-native mindset to drive enrollment growth, enhance student engagement, and elevate institutional brand visibility.
Anuja’s expertise spans digital strategy, enrollment planning, data-driven decision-making, enrollment forecasting and estimation, as well as strategic program prioritization based on research and analytics. Under her leadership, RNL’s initiatives are tailored to meet the evolving needs of higher education institutions, ensuring alignment with long-term goals and sustained success.
Prior to joining RNL, Anuja was an entrepreneur, founding and leading a web development and digital marketing company for six years. There, she worked
Education
Anuja received her MBA from the University of Texas McCombs School of Business. She also holds a Master of Science from Sikkim Manipal Institute of Technology and a Bachelor of Science from the University of Lucknow.