Greta Daniels is a higher education and nonprofit professional with almost 20 years of experience in the field. As executive vice president, Greta leads teams of higher education revenue experts with extensive experience in a wide variety of topics ranging from traditional undergraduate enrollment, graduate and online enrollment, academic program development, marketing and digital strategies, alumni engagement, annual giving, and major fundraising.
Greta also works directly with college and university presidents and boards to build strategic and sustainable revenue plans that efficiently incorporate enrollment, fundraising and other diversified revenue streams into a seamless vision for growth and success by leveraging market insights, industry experience and emerging technologies.
A frequent speaker at national conferences and presidential institutes, Greta is driving conversations around innovative technologies and smart strategies in higher ed revenue planning. Prior to joining RNL in 2019, Greta served in a variety of leadership roles at the University of Pittsburgh/UPMC and Point Park University, both in Pittsburgh, PA. She holds master’s and bachelor’s degrees from New York University.